by Dean Cortez, creator of the Mack Tactics Dating System For Men
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Dear Dean,
A few nights ago I applied the approach tactics from your book, met a hottie at a nightclub, and easily got her phone number. I've made plans with her to meet up tomorrow night. I’ve got the whole evening mapped out: I’ll take her for cocktails at a classy lounge, then dinner at the best sushi restaurant in town, then dancing at a nightclub.
To me, that sounds like an awesome time, but my buddy Greg says it’s going overboard. He says you should never spend more than $40 on a first date and that I should meet her for drinks at a bar, and keep it real casual.
What do you think? This is a hot, classy girl and I’m sure she is used to guys treating her very well.
- Eli, California
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Dean Cortez here. This is a solid question. How much should you be willing to invest in a first date? In order to impress her, should you pull out all the stops? Or should you spend as little as possible until you’ve sealed the deal with her?
One thing is certain. No guy wants to spend his hard-earned money on chicks who give us a hug or handshake good night, and then say they're too busy to hang out again.
This will never be the outcome if you use the correct Mack Tactics. First, know this: the amount you spend on the date is not going to improve your chances of scoring. Actually, I found in the past that the more money I spent on a first date, the less chance I had of scoring with her that night.
On the other hand, when I meet up with a girl for a couple of drinks, at a casual bar/lounge — and wind up spending less than $20 on the “date” — I can bring her home 90% of the time and close the deal with her.
If it's a daytime meet, I. The NEXT time I see her, it will be for dinner and wine at my place… and then I know I’m hooking up.
A lot of guys ask me where to take a girl on a date. My first rule for first date fun is that it needs to be an environment where you’ll both be comfortable, and where you’ll be able to manage the conversation, build the connection, and escalate the situation towards intimacy. (Shouting over the music in a crowded nightclub is not the way to do this. Taking her to the movies is also a lame idea, since you can’t converse and work your Tactics.)
Back when I was less experienced, I’d ask a girl out and take her out on the town. It was typical for me to spend over $100 on the evening, and I usually wound up disappointed. The more money I spent, the more I expected, and if I didn’t get some play at the end of the night I considered the date a failure.
Yet I kept following this same routine with other women. I thought spending big on dates was the price of playing the “game.”
These days, when I take a girl on a first date, we go for drinks at one of several cool, casual lounges I’ve chosen as my “date spots.” These are comfortable environments where we can settle down on a couch and talk privately, and where the staff knows me, welcomes me, and provides excellent service.
If she’s hungry, we order appetizers. My bill is never more than $30 or $40. But because I’m completely focused on her and building the connection, and guiding the conversation to all the right areas, these dates are nearly always a success.
The other thing you need to know is, when you take her out on an extravagant date, while you’re still in the “getting to know each other” phase, it can backfire on multiple levels.
When you drop $150 on a dinner date at a nice restaurant, you're not impressing her. The money you are spending is NOT making her feel any more attraction to you. In fact, you are probably DIMINISHING her attraction.
Why? Because when you spend that kind of money, you’re making it obvious that you are sexually interested in her. It's clear that you are into her, and by spending money you're trying to prove that you are worthy of her.
As I explain in detail in the Mack Tactics book, when you telegraph your interest to a woman this way, she loses interest — because she doesn’t view you a challenge. There’s no mystery. No sexual tension. She knows she can have you if she wants you. This makes you common, ordinary, and uninteresting.
Regarding the letter from the guy above, I’m sure his “hot, classy girl” has been wined and dined by a lot of suckers. And she did NOT put out for them, for the reasons I mentioned. Why go down that same path? Why not take an original approach that works?
The other thing is, as you’re sitting there having an expensive dinner with her, she’s probably thinking, “If he’s spending this much cash, he must EXPECT something from me. He probably thinks I’m going to sleep with him tonight, but there’s NO WAY I’m going to do that, because then he’ll think he can ‘buy’ me…”
At the same time, the guy is sitting there thinking, “I better get more than a kiss on the cheek after all this! She just ordered a friggin’ $25 entree!”
And so, underneath the surface, neither person is all that comfortable with the situation because it’s been burdened with pressures and expectations. Plus, the girl KNOWS the guy is eager to please her, and so she’s tuning out and losing interest. He’s no challenge.
The bigger point here is that when you wine and dine a girl, it’s obvious you’re trying to impress her. You’re telegraphing your interest. As a Mack, you need to make a fundamental shift in your attitude towards dating: when you take a girl out, it’s her chance to impress YOU. Think of it like you’re granting her an audition. If she passes the audition, she earns a spot on your team. Never go into a date hoping that you’ll pass HER test.
Women get excited and aroused by a guy who seems like a CHALLENGE. You are a highly skilled Mack. The aura you project is that you could be anywhere tonight, with any number of beautiful women, but you’re granting her some of your precious time because you’re interested in getting to know her. That’s the Mack attitude.
Another note: no matter what, you are obligated to pick up the check. A lot of women nowadays, due to feminism, will act like they want to split the check. But really, she does not expect to pay her share. Her “polite offer” is really a test. If you allow her to chip in, you look cheap and inexperienced with the ways of dating, and you’re dead in the water.
When you pick up the check, do it with style. Make her think that she earned the drinks, or the meal, because she provided good company.
“No, put your money away—tonight’s my treat. It's not often that I meet a girl who I can have such a fun, interesting conversation with. We’ll have to do this again, there’s another great place I want to show you next time.”
That last statement—“we’ll have to do this again”—carries an implication as well. You’re implying that if things wind up back at your place tonight, it’s not going to be a one-night stand. You’re interested in possibly furthering the relationship and you’ve already planted the seed for a future date. (Whether you go out with her again is, of course, up to you.) This is designed to set her mind at ease about hooking up with you.
Finally, as we teach in the “Closing the Deal” chapter of the Mack Tactics book, you’ve got to man up and take this date as far as the situation will allow. If the vibe is right, and the romantic connection is building, suggest going back to your place.
You need to give her a "cloaking motive": a reason why you are bringing her there. It could be a CD from an artist that you both like, and you want to play it for her. It might a DVD or a video on your computer that you mentioned earlier. Maybe it's some pictures you want to show her from a recent trip you went on. It might be something new you bought for your home that you want her opinion on. This motive needs to involve something you told her about earlier, and she seemed interested in.
Make sure to plant that seed during the conversation, so that the suggestion feels natural when you make it later in the evening: “I know you’re a huge Prince fan and I have this amazing DVD of one of his concerts. Let’s go to my place and watch it, I’ve also got some excellent wine I think you’ll enjoy.”
This isn’t mean to trick her; you’re both consenting adults, and when the date moves back to your place, she knows the deal. But women are highly sensitive about being perceived as “easy.” You’ve got to provide this motive in order to make her feel comfortable with herself… so that she can then get cozy with you.
For 101 tactics and techniques on how to turbo-charge your dating game and enjoy massive success with women, visit MackTactics.com and download our free book -- "The S.W.A.T. Guide” (Secret Weapons & Attraction Tactics).
Your Wingman,
Dean Cortez
MackTactics.com
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